A recent survey by Two Sides in the UK highlighted some really interesting findings. Their survey was across a balanced group of individuals in terms of gender and age.
- Printed books were preferred across all age groups, with 72% of those surveyed believe reading a printed book is more enjoyable than reading a book on an electronic device
- Despite a shift towards reading more news online, 59% of respondents would be concerned if printed newspapers were to disappear in the future. Also, 63% believe that reading news in a printed newspaper provides a deep understanding of the story
- Online advertising is unpopular with most consumers, with 78% of UK consumers saying they do not pay attention to online advertisements. 43% would be more likely to take an action after seeing an advertisement in a printed newspaper or magazine than they would if they saw the same advert online